About MeI graduated in 2007 from the University of Central England with a first class degree in BA (Hons) Visual Communication. During my first two years at university I studied various aspects of Graphic Design from branding to editorial design. As a creative, yet logical thinker my final year was spent specialising in Information Design and Wayfinding. For the past 9 years I have been working as a Wayfinding Designer/Information Planner in London.
This blog hopes to document things that inspire me, cool stuff I find and occasionally the utterly bizarre.
Category Archives: Musing
Ways of seeing Moving on from my previous musing I started to read John Berger’s Ways of Seeing. He believes that what we see is processed based on what we already know and that perception can be manipulated by external … Continue reading
Perception and Meaning Following on from my previous musing on how we form a picture, I began thinking about how we create meaning from the things we see around us. Can we take what is there and distort or manipulate … Continue reading
Forming a Picture When trying to understand an environment we form our own mental image of the surrounding area, but how is this picture formed? How do we take the snippets of information we see and process them? Is it … Continue reading
What is logic? After thinking about zoning I moved on to thinking about logic and how we can piece an environment together in a way that speaks clearly to the people who use it. What exactly is logic? Is it … Continue reading
Zoning Thinking about the concept of zones I began to question how zones are devised and how useful they are. Can you force logic? Can you force an identity on an area or environment? Is knowing what zone you are … Continue reading
Breaking down information After attending an SDS talk by David Gibson a few months ago, it got me thinking about how wayfinding designers make complicated environments seem more approachable and inviting. How can we divide up information about and area … Continue reading