On a recent trip to Ireland I ventured through a London airport. After a tasty breakfast and a spot of tax free shopping I decided to inspect the signage a little closer. I had little trouble using the signage. The directions were relatively clear and simple, but inspect a little closer the fonts used on some of the signage. At various points throughout my journey the font changed quite drastically from a serif to a sans serif font. Whether this has anything to do with old/new signage I do not know, but this lack of attention to detail is one of my pet hates. With a little thought and attention to detail good wayfinding system can easily be achieved, so why so often is it not quite right?
About MeI graduated in 2007 from the University of Central England with a first class degree in BA (Hons) Visual Communication. During my first two years at university I studied various aspects of Graphic Design from branding to editorial design. As a creative, yet logical thinker my final year was spent specialising in Information Design and Wayfinding. For the past 9 years I have been working as a Wayfinding Designer/Information Planner in London.
This blog hopes to document things that inspire me, cool stuff I find and occasionally the utterly bizarre.